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A NU Way of Creating Community.
Creating Relationships. Providing Value. Delivering Results.
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A logo for New Urban Residential is displayed.

Our values have been the same since our founding, though the language we use today in the organization is more precise with the benefit of nearly ten years of investment and management experience.

1. Personal Ownership: Taking full responsibility for your actions, outcomes, and your development; behaving like the owner of your own life and work product; showing self-reliance, initiative, proactivity, and an inner drive and commitment to high-quality results for yourself and the organization.

2. Team Accountability: Departments, teams, and groups accepting joint ownership of actions, commitments, and results; demonstrating a desire to focus on solutions; emphasizing shared success rather than placing blame.

3. Drive Positive Change: Committing to self and New Urban’s continuous improvement; focusing on progress through determination, resilience, and collaboration; seeking growth and the pursuit of a self-reinforcing cycle of success.

4. Humble but Confident: Having strong self-belief and competence while remaining open, respectful, and collaborative; balancing inner certainty with an awareness of others and different perspectives; valuing others’ input and admitting mistakes; prioritizing learning over arrogance; giving and sharing credit when appropriate to do so.

Dedication and Passion

Founded in 2018, New Urban Residential is a vertically integrated, family-owned real estate investment management company committed to creating long-term value for residents, employees, and investors alike. With thoughtfully managed apartment communities across North Carolina and South Carolina. We consistently deliver exceptional service, elevating the standard of multifamily living throughout the Carolina's.

Our Areas of Expertise

Investment Management

Maximizing value across every multifamily asset we operate is our primary focus. Disciplined underwriting, data-driven market analysis, and hands-on portfolio oversight identifies opportunities that drive sustainable long-term growth. We use our integrated platform to align operations with investor goals—optimizing cash flow, reducing risk, and driving strong, consistent returns.

Asset Management

Strategic Vision, Proven Results Our vertically integrated team expertly manages multifamily investments, from strategic acquisition and capital improvements to disciplined financial oversight. Leveraging market intelligence and proactive asset strategies, we optimize performance, mitigate risk, and consistently deliver exceptional investor returns.

Property Management

The Core of Our Commitment At New Urban Residential, property management is more than a service—it’s the heartbeat of our organization. Our vertically integrated team brings dedication, care, and attention to every aspect of operations, creating vibrant communities, exceptional resident experiences, and enduring value for our investors.

Construction Management

Integrated Expertise, Exceptional Quality Our experienced in-house team leverages over 30 years of construction management expertise to seamlessly execute interior and exterior renovations, maintenance, and upgrades—ensuring projects are completed efficiently, on budget, and to the highest standards.

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Built by operators. Driven by visionaries.

Our leadership team combines decades of experience with a forward-thinking approach that reflects today’s renter and tomorrow’s community needs. We lead with accountability, challenge the status quo, and encourage creative problem-solving at every level of the organization. We’re proud to foster a culture that empowers teams to own their work, innovate with purpose, and evolve as leaders—not just employees.



Careers

Since 2018, New Urban Residential has created thoughtfully designed, well-managed apartment communities in walkable, vibrant neighborhoods. We take ownership of every detail, balancing creativity with process and embracing change to meet the evolving needs of our residents. Our mission is simple: to make it easy for people to love where they live.